If you are reading this blog (hello!), have a profile on a social networking site (like Facebook or MySpace), check out other people's profiles on social networking sites and spend at least 10 hours on the internet every week, you're part of what is officially considered the 'mainstream' by research company Nielsen Online.
- 84% of internet users in Australia now have broadband at home
- Aussies spend an average of 16.1 hours per week online (4.6 hours of that time watching online/downloaded videos), although this has been disputed by Roy Morgan Research (see below)
- 61% of us watch TV at the same time we're online, although our primary focus is on the "lean forward" screen (AKA the internet)
- 59.9% of Australians visit online social networking sites and blogs (a little behind the global figure of 67%)
- 6.5 million Australians belong to an online social network, with about one-third having more than one profile
- 57% of Australian internet users published their opinions online last year
- Australians spend, on average, almost three hours per month on Facebook
- The biggest increase in visitors to "member community" web sites globally was among 35 to 49 year olds.